lucy24 - 4:19 pm on May 20, 2013 (gmt 0)
<speaking to deaf ears>
Font-families. Users already have preferred fonts for serif, sans-serif, and the rest. They're either set the prefs themselves, or are used to seeing them because it's the browser default.
For one site I used :: ahem :: cough-cough :: Papyrus. I later learned that everybody and their dog currently uses Papyrus-- but, heck, I liked it. Headings only, not body text.
One one page I used Comic Sans, but that was an intentional in-joke. For the same reason, my /games/ directory uses an obscure third-party font. People who knew the games will recognize it.
And then there's the group of pages using Courier because it fits in with the theme of the directory.
Font files tend to be VERY LARGE. If you must use embedded fonts, make a copy of the file that's edited down to alphanumerics and basic punctuation-- the characters that will actually occur in a heading. Even after editing, my game font is 49K (I just looked it up), bigger than the html of any page that uses it. Papyrus is over 200, so I used images.