bbcarter - 6:38 pm on Jul 3, 2006 (gmt 0)

and grammatically speaking, jeffs' widgets is wrong anyway

in literary circles there is disagreement about the best way to write something like jesus's apostles. some would leave off the 's - the rule I've heard is that you should write it the way it sounds- if you pronounce the extra s, write it

but of course in adwords we have to deal with all the ways people could write it.

just a side note