rencke - 2:38 pm on Jun 28, 2006 (gmt 0)

The Conversions by keyword position report is really useful. It confirms what I guess most people have suspected all along, i.e. if you want great conversion, you want the T1 position top across the page. If T1 is not available, you want position 1, i.e. top in the right hand column. These positions outshine everything else in terms of conversions. At least for the 20+ top keywords that I just checked.

Google will be richer still, when everybody starts fighting for the T1:s. Apart from high relevancy, they require big budget and big bids.