Brett_Tabke - 1:05 pm on Jun 3, 2006 (gmt 0)
The long term effects of this feature will be huge. It will be a major boon to some businesses that are time senstive. I was just talking with a friend last weekend who was lamenting the fact that Google couldn't provide day parting. I am sure there are those that won't get it, but day parting will be the difference between some business going under and others crushing their competition. The ability to target campaigns based on when their customers are at the keyboard and when they are in a buy cycle is huge.