poster_boy - 7:34 pm on Apr 23, 2006 (gmt 0)

Now alternatively lets say that Apple wanted to buy 5 different ads.... My guess is that that those 5 ads collectively would be more interesting to the searcher than the stuff that is there now.

Sounds scary to me. Regulating display/destination URLs may not be the best solution (especially when not enforced), but it is scalable. The scenario described above - isn't.