deep_alley - 8:43 am on Apr 23, 2006 (gmt 0)
I see your point jim2003...and a good point it is. But imagine what would happen if an advertiser with deep pockets (and there seem to be a lot of those around now days) decided it's worth having 5 ads on a page, whether relevant or not. What happens to other advertisers. Everyone know that page 1 is prime property. A lot of advertisers now don't even talk in terms of pos. 1-3 being very important. Everyone is trying to stay on page 1. It would all become a matter of who has how much money to spend. How many advertisers right now are taking the initiative to make their ads/landing pages as relevant as possible.