Yelled_Boy - 3:29 pm on Apr 20, 2006 (gmt 0) Ron
These points are exactly what I relay to my clients.
It seems that Google is 'uniquely' targeting those companies that already maintain AdWords accounts.
We run AdWords campaigns for about 50 well known and large companies in Israel in a host of industries, Google has proactively called most of them, only on two occasions where clients submissive and agree to give Google Reps a chance (Google has the advantage of clout I suppose), and judging from me closely monitoring the campaigns Google has set for them, the outcome in terms of clicks/positions/CTR/ROI wont produce any superior results, so we will be prepped to reiterate our advantages.
In other aspects their initiatives can produce positive factors i.e. further market awareness and expand the search engine advertising as a whole, I just would assume they cracked those cookies that have yet tried SEM before those that already maintain active campaigns.