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poster_boy - 7:04 pm on Mar 29, 2006 (gmt 0)
The performance of search syndication partners vary dramatically. I've found that many larger syndication partners (with recognizable names) have a higher conversion than Google.com, the vast majority (of all sizes) have similar conversion, while several larger syndication partners (with unrecognizable names) have dreadful conversion. (i.e. 0%) My guess is that this is due to the latter group.
Have any of you had similar observations about the quality or lack their of with Google's search network partners. Our backend Conversion Rate is 80% worse when we turn the search network setting on...