GAds - 1:17 am on Mar 23, 2006 (gmt 0)

If a keyword is not registering a single click -- then why worry about that keyword.

I agree. But the truth is the keyword got permanently suspended has generated 182 clicks over its one year or so life time. That's one click every 2-3 days. Considering that the keyword is a very specialized industrial term, a click per 2-3 days is definitely a reasonable traffic volume.

So Google doesn't look at the history of that keyword. They just pick a time frame out of the blue to track the activities, and we don't know how long that period is. By the way, I have a keyword that has accrued 980 clicks got suspended. Any comment on that?