Quantam_Goose - 3:49 pm on Mar 21, 2006 (gmt 0)

My CTR has doubled. My ROI has dropped dramatically. That was coupled with a sudden increase in click rate charges for about 30% of keywords. Metrics don't necessarily show fraudulent clicks. I have no clue what is going on, but at this point I am investigating alternative forms of advertising that do not include adwords. [There are not a lot of alternatives]