bostonseo - 1:33 am on Mar 20, 2006 (gmt 0)

Something is going on and I believe it is competitor click fraud.

Yahoo-Overture is basically done for any legitimate long-term advertisers - most have shifted their entire online advertising budgets to Adwords.

This unfortunately makes Google's 'near monopoly' even worse for advertiser. Prices are out of control and now Google has a huge surge of competitor click fraud.

This whole Pay Per Click game is out of control, Google and Yahoo are not doing nearly enough to police click activity and award credits. Google needs to increase their proactive monitoring of click fraud, it's not enough only to research advertiser complaints.

Not sure how this whole 'game' as I like to refer to it will play out, but I'm certain things for advertisers' are going to get a lot worse before they get better.