jenkers - 9:39 pm on Mar 4, 2006 (gmt 0)

- get a rough idea of what your competitors are bidding (or how much its going to take to do what you want in your niche)

- be very specific in your terms and ads so that your keyphrases are highlighted in the ad title / text

- monitor your results and keep testing

- keep an eye out for parked domains with adsense on that match what you are doing