ispy - 8:42 pm on Mar 3, 2006 (gmt 0)
I don't think paying a nickel a click is an option. Those who bid higher will always stay at the top due to the easy clicks from curious browsers which keeps their click relevancy % above the lower ads. For this reason an ad with excellent copy will never move up to the top on its own. In addition, unless there is a significant incentive customers will buy from the ads at the top of the page. The reason, people being in a hurry and not having the time for informative comparison shopping, and the fear surrounding internet sales many people have which make people gravitate to what they perceive as bigger established stores where "everyone else" is shopping and which seem safe (the ones at the top). A lot of people are actually herd animals and Safeway is great for many reasons, not all of them being pricing.