sem_scotty - 6:11 pm on Mar 3, 2006 (gmt 0) • Bidding is most definitely not the only major variable/lever.
a few more from me:
• Include a compelling offer in the ad copy.
• If selling on price, include that in the copy.
• Include a call to action such as “act now” or “buy now”.
• Create a sense of urgency when appropriate.
• When a campaign is new, establishing history is essential to the short AND long-term success of that campaign. A high CTR right off the bat is key.
• Bidding is most definitely not the only major variable/lever.