AdWordsAdvisor - 1:57 am on Mar 3, 2006 (gmt 0)

...i'm not looking for guidelines from google...

Cool thread sem_scotty.

OK everyone. Let's pretend for a minute that I am not a Googler. And yes, I know some of these are repeats - but hey, they're worth repeating. ;) I couldn't resist the chance to mention a few of my favorites.

* Be very targeted rather than general - every step of the way.

* Send the user to the most appropriate page on your site.

* Think like your potential customer. Meet their needs.

* Forget you are an expert on your business for a while. What would your customers search on to find you?

* A few brilliantly chosen and highly targeted keywords are worth more than a thousand randomly selected ones.

* Use Ad Groups to your advantage, to advertise in a very targeted way.

* Negative keywords are your friends.

* Shop in the first 100 or so search results for negative keywords.

* Don't expect your account to run itself. Manage the heck out of it.

* Read this Forum daily. Read the AdWords Help Center as often as you can force yourself to do it. ;)

AWA