sem_scotty - 7:58 pm on Feb 28, 2006 (gmt 0)

i'm putting together a doc for rules of thumb (or general guidelines) for adwords PPC based on my experiences, and i'm also interested in others' input.

things such as ad copy, bidding, etc.

i'm not looking for guidelines from google - more like rules of thumb from SEMs.

i've had trouble locating something along these lines on WW - anybody have a resource they can point me towards, either on WW or otherwise?

thanks!