eWhisper - 3:11 am on Jan 26, 2006 (gmt 0)

Ok - seems I can reply :)

There is a new version available. So, if you're using the beta, make sure you've downloaded the latest version - think it came out yesterday or today.

Benefits:
1. Speed!
The ability to manage campaign changes at desktop speed rather than web speed is amazing.

2. Campaign/AdGroup Creation
The ability to add several ads and keywords at once (same format as the bulk upload, if you don't add columns it parses out the info appropriately) is great.

3. Upload on your schedule
Done with your changes? Then upload everything and take a break while it's happening. It is similar to the API in that it might take a few minutes for the campaign to appear.

4. Search
The fact that search is segmented by ads, keywords, adgroups, or campaigns is great. It's also a better search than the account search as it only brings back matches which contain all the words in a search and not every match (i.e. a search for 'boston ads' in the MCC brings back anything that matches Boston OR ads - this program only brings back 'phrase matches' for 'boston ads').

Upgrades I'd like to See:
The ability to pull the info from the program into a spreadsheet (like the bulk outpost function).

Ability to edit all ads/keywords in a campaign at once. (i.e. when you click on 'add multiple keywords' or 'add multiple ads' you're presented with a tab seperated box - let us edit here as well).

Easier notification when something won't be uploaded. If there is an error, sometimes I have to fish around for the error to correct it.

More resizing ability (i.e. I'd rather see most of the screen as the ad text when editing ads, and not have so much screen space taken up by the 'color key').

Ability to add IP targeting to a campaign.

Ability to post a campaign at a future date.

Ability to link it to an MCC and pseparatedull any account without adding all the accounts and passwords (just require a password to open the program - same as accessing the MCC).

Custom date range for viewing stats.

Most common errors I've encountered (which is me missing a field - and relates to a feature above):
1. Forgot to add max CPC to an adgroup
2. Too many characters in an ad
3. Forgot to add daily budget to a campaign

I'm sure there's more - it's a very handy little program.

[edited by: eWhisper at 8:21 am (utc) on Jan. 26, 2006]