defanjos - 11:32 pm on Jul 14, 2003 (gmt 0)

Makes more sense to use the given target words. You don't know what the search was, it could be "blue widgets suck" and you don't want that in your ad copy suddenly with the searcher thinking you wrote that with intent.

That would only happen if you entered "blue widgets suck" in the keywords to target, if you had only "blue widgets", and someone typed in "blue widgets suck", the title would be "Blue Widgets" and not "blue widgets suck"