marketingagency - 12:15 pm on Jan 9, 2006 (gmt 0)

This is real good analysis. I do work similar grounds but working on different avg sales [I am assuming it to be a group of products with varying price tags].

eWhisper Said: -0-
[The above numbers can be analyzed just like the first chart above. It's important to show how average sale and total sales can affect the test.]
eWhisper Said: -0-

Adding to your statement, here is something to show how important is Average sales.

............TestA1...TestA2...TestA3.....TestA4......TestA5
Impressions..6703....6703.....6703.......6703........6703
Clicks.......200......200......200........200........200
CTR.........2.98%.....2.98%....2.98%......2.98%......2.98%
Avg CPC......$1.06....$1.06.....$1.06 ....$1.06..........$1.06
Cost.....$212.56....$212.56..$212.56..$212.56........$212.56
Conversions.32.....32........32.......32.............32
Conversion%.16.00%.16.00%....16.00%...16.00%.........16.00%
Cost per
Conversion.$6.64..$6.64......$6.64....$6.64..........$6.64
Sales$$....$560.23..$200.23..$567.23..$1,420.00.....1,489.12
Avg Sale..$17.51...$5.89....$12.89...$24.48..............$25.24
Profit..$347.67.(-$12.33).$354.67..$1,207.44........$1,276.56
ROI........263.56%..94.20%.....266.86%....668.05.....700.56%
Profit Per
Click.......$1.73..(-$0.06).....$1.77....$6.02.......$6.37
Profit
Per
Impression..$0.05...($0.00)......$0.05..$0.18........$0.19

It has always been the case that the Avg Value of the Products hits the profit.

Very Well done eWhisper!

MarketingAgency