netmeg - 8:08 pm on Jan 13, 2006 (gmt 0)
In the Ad Group view, where we see the performance by keyword, I would like to be able to specify WHICH conversions go into that conversion statistic. For example, I have a couple clients for whom I track three different types of conversions - a sale, a lead (which is a request for quote) and a signup (which is a catalog request). I can run reports that will tell me the lead and signup numbers; what I REALLY want to see in the conversion stats in the Ad Group view is just the sales conversions. But for other clients, I want to track the inquiry (lead) or signup (catalog), so for those clients, I would specify THOSE values. Having them all lumped in together is somewhat misleading.