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---- Adwords Quality Score now includes rating of Landing Page


jtara - 1:04 am on Dec 9, 2005 (gmt 0)


I think this is really great news for quality!

Not sure what the issue is with "department stores and EBay"? Can you elaborate?

Maybe you are referring to the non-targeted keyword-substitution ads that are so prevalent? Most of these are actually ads placed by lazy affiliates, not by the stores themselves.

A lot of these don't land you on a specific product page. Here's a couple of the worst that I've seen:

<ads removed>

I just checked and the first one still displays. The second one doesn't. Instead, when I search for "anything", I get:

<ads removed>

Not so sure that this is a step forward! :)

And if I see one more:

Whatever
We Have All the <whatever>

ad for <removed>, I am going to scream!

So, this is going to kill-off a lot of these ads that promise widgets but land you on a home page, or at best a search page looking for widgets.

It's also going to anger a lot of the affiliate crowd that run their own websites and are too lazy to at least run a product-feed script. I've noticed quite a few that land you on a page packed with one-line product descriptions. They are going to have to get busy and build actual product pages with some depth to them.

[edited by: eWhisper at 4:30 am (utc) on Dec. 9, 2005]


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