TomWaits - 2:22 pm on Jun 13, 2003 (gmt 0)
This happens to us all the time. If they copy 1 ad, I write 5 new ones. If they copy 2, I'll create 10 new ones. Just make it so frustrating for them that it won't be worth it to them to keep copying you. Escalating it by C&D letters should be reserved for real problems, not copying ad text on a PPC. There are too many easy ways for a competitor to get back at you for some imagined wrong. You send a C&D, they spoof your domain and you've got more problems than you ever imagined.