Adam_T - 11:36 am on Nov 11, 2005 (gmt 0)

Well yes, getting as many hits as natural is fair enough, but surely the chances are they would simply click on the natural link if the ppc link wasn't there as they have searched on your brand term - and you're paying for that ppc click.

And obviously it will be your best converting advertising, they are searching on your brand so why wouldn't they be interested and convert!

Taking a place off a competitor is another fair issue, but these guys have searched on your company, why would they click a competitor?

Just fueling the fire.

For some of our companies in particular it would be very expensive to run ppc ads on their brand name due to the sheer volume of traffic they would receive.

Still not sure! Part of me thinks it would be a total misallocation of resources :/