inbound - 2:49 am on Nov 4, 2005 (gmt 0)

From a UK perspective I can say that people do indeed look on Google for something similar (think of a two word phrase that describes the language associated with pizza followed by a place where you would sit down to enjoy a meal ;)

The problem is how large an area is covered, the campaign we are running probably only sees 1 click per month for every 6000 people covered (with an OK CTR), but it does cover a very large city which makes it worthwhile.

In short, if it's a place where people would make an effort to visit it may be OK, otherwise you will be limited by the coverage radius and population density.

I hope that helps.