1Lit - 1:23 am on Jun 2, 2003 (gmt 0)

As far as I'm concerned, of all the 20-odd PPCSEs we've tried, Adwords is the easiest to set-up and get going.

Instructions are very clear; FAQ is great and well presented.

Why should everything be dumbed down to cater for the semi-literate?

If people can't work out how Adwords works, then they should be working in McDonalds/carry on watching 'Big Brother' or Jerry Springer instead of trying to run a net business.