Vido - 3:19 am on Oct 14, 2005 (gmt 0)

Memo for myself: spend more time on this forum. :-)

#1. What are the profit margins on my products that I will be advertising?
The products we sell are high technology products that have a good profit margin. Our prices range for some thousands euros to tens of thousands euros. One day we sold a 80.000 Euros product by closing a deal with a customer that asked for a quotation one hour before.

#2. Is what I am advertising a service or goods?
A good. True, shipping costs do count.

#3. How competitive is my market?
16 millions results on our main keyword. Several Adwords ads already displayes. Don't know yet the average CPC.

#4. What do I offer that my competitors don't?
Online quotation system that allows people to configure their product and receive their quotation in a short amount of time. We have a site structured in product families that resemble an ecommerce site even though we don't have a checkout process and we are still trying to give it a more "institutional site" look. We are constantly improving the User Interface and trying to make the call to action bolder. The landing pages are directly related to the product we would be advertising. The cool thing about Adwords is that we would be setting a campaign for each product and get listed for those products that now do not appear in the engines. We would turn off the campaigns for those product that don't sell on the internet and keep alive those that do convert eventually to sales (as long as ROI is acceptable).

#5. Content network On or Off?
I would definitely say off in our case. Plus the CTR on those is very low, I heard. Wouldn't be a wise choice in the beginning, it would lower our minimum CTR.

I have never used Adwords before, but I do agree with you when you say it's a number game. We already have in place a system that will allow us to track exactly with keywords give us the most quotations request and those that actually convert to sales (can be that a keyword produces a lot of quotation requests but those don't convert to sales, right).

Thanks again for your help.