genem - 12:29 am on Oct 14, 2005 (gmt 0)

Vido,
I am in the same shoes as you are. Having been lurking around this forum for awhile, I finally decided to join the party.
As far as the PPC goes, my major finding is that you really need to be able to control the costs and make sure that they do not go over your profit margin. After about two years of on and off toying with Adwords, I think now I am getting it.
It's a numbers game, you see.

The cool feature that I've recently discovered are the custom reports feature. The conversion section can tell you much about what keywords are earning you money and what are loosing you money. Plus, you can have them mailed to your e-mail, so you don't have to login each time to adwords to check your stats.

Good luck with sales!