Dr_X - 5:58 pm on Oct 13, 2005 (gmt 0)

Vido,
I feel your pain when it comes to time spent on the web projects. I can't seem to find enough time either. And still not able to prove to my company that it would be worth our while to hire an SEO specialist to do it for me. But one thing I have found out is, if you plan to use ppc because it will save you time, think again. Browes this forum and see what Google has done to us with their new system. Many complaints of "I don't get it" and "this don't make sense". I spend more time now dealing with Google adwords than I ever did fiddling with SEO stuff on our site. Maybe it's just me getting that impression so after you have a look around, let me know what your opinion is on that.

As for choosing between the two, do what SFReader says. BOTH. If you can afford it, and you really want to avoid spending all your time on it, hire some one that does it for a living (many good SEO firms out there and some even participate in these forums).

If you're a do it yourselfer, well, be warned, you're gonna be by yourself for a loooong time. :-)

Good luck and welcome to Webmaster World.

-Dr.X