Eurydice - 5:00 am on Oct 14, 2005 (gmt 0)

I'll second eWhisper's items and raise with the following:

1) Case Studies. We need case studies in every possible industry, at all company sizes (mom-and-pop to large corps). And not just one case study. Offer several. And not just successes. Offer examples where PPC wasn't appropriate (yes, there are types of industries where PPC doesn't work).

2) The projection estimates don't work (and for various reasons, can't work), so don't bother with that. In fact, remove that. It's extremely misleading and confusing for people.

3) Chat Room for GAPs: Add a chatlist for GAPs. Make it accessible from within the MCC. We could exchange info among each other. For example, I've written some 24 case studies, which will be part of my book that will be published in the next few weeks. I'd like to be able to distribute these. We could also discuss changes and improvements to the MCC.

4) Agree with eWhisper's #13: Promote the GAP program. None of my new clients were aware of GAP.

5) Standardize the name! :-) Certified Adwords Professional? Google Adwords Professional? Qualified Google Advertising Professional? Google Black Hats? Many of these names are in use (check the GAP/QAP/CAP FAQ page).

6) A pass for the Google cafeteria. The desserts are fabulous. The some-sort-of-pecan-pie-thing... whoa!

7) Email notification of system problems, fixes, etc. It's a bit embarrassing that we often find out about errors on WebmasterWorld, not via Google. If something isn't working in GAW, do I ask my rep? No, just go to WebmasterWorld and see if others have spotted it yet. Google is a mega-corp in a huge industry, yet things often happen as if we were Brownies selling cookies.

8) Look at the certification programs at SalesForce.com, Oracle, etc. Hire someone to be the GAP/QAP-whatever coordinator. Develop a full strategy and implement it. Give her a webpage, with pix and a link from our MCC GAP page, where we can contact her. Forget Yahoo; they're not really competing anymore. Microsoft is coming fast with their PPC and they will roll out a complete all-points full-contact strategy against Google. Something they could easily build up would be a strong certification program that rewards its members. That could hurt Google revenues. So preempt them with a better program that ties the GAPs tighter to Google.

I may think of more.

Don't forget the lunch pass.