eWhisper - 5:16 am on Oct 13, 2005 (gmt 0)

My understanding of the GAP program is to empower individuals who have passed Google criteria to sell and manage adwords accounts. While these comments are posted in that light, I've not posted in the wish list for a while, so I'm going to consolidate a bit here.

1. One of the top requests in the sales process is projections of numbers. Either visitors or budget (and best case is both). We all know the traffic estimator doesn't work well, no need to rehash that, but estimations are crucial.

2. Troubleshooting assistance. Right now, while (and thank the G dpt) the Ad Diagnostic tool lets one specify geographies; however, one can't see the ad positioning or the surrounding ads in any specific geography. This additional functionality would go towards making more relevant ads for that result.

3. The test. While it's been quite a while since I've taken it, I've listened to others feedback over the past few months - so these comments are also from there, my apologies if these have all been fixed. The test had several ambiguous questions, and others that seemed you needed to know the 'Google answer' and not the correct answer. Not to sound haughty, but I found it too easy, especially knowing one only needed a 70% to pass.

4. The learning center. While it's a great resource, there were (maybe still are) some incorrect answers and misspellings. Greater QC of this, especially as it expands to other languages is a necessity.

5. Promotional credits. If an organization continues to sell, why limit their credits? (you already know my views on this quite well ;) )

6. Account knowledge. Are those keywords being phrase matched, broad matched, exact matched - let us know what's actually going on in the account.

7. Get rid of the https image error in the FAQs. It was gone for about 48 hours and then came back again - takes twice as long to search FAQs.

8. FAQs. An announcement list when an FAQ is changed. In the last set of rollouts, some of these were changed, and it was people who were new to the system asking questions that made me go back and look at a few and then realizing they had been changed. Some sort of changelog, etc, so we can stay on top of the small AdWords changes.

9. MCC. Allow a search across all advertisers.

10. MCC. Allow a 'custom this view' ability so that advertisers could add conversion data, CTR data, etc to that view. From what I understand, most MCCs are not using the budgeting feature (you'd know more about this than I), so why have it take up half the screen?

11. In the MCC reports, there's not a place to list advertisers as a checkbox. So, while one can run some interesting custom reports - there's no way of knowing which advertiser is associated with particular numbers.

12. MCC Organization. I'd like to be able to add an MCC to multiple MCC accounts. Right now, an MCC can only be listed under a single MCC. I'd like to be able to add MCCs under multiple other MCCs.

13. Google GAP Advertising. While the GAP certification is nice to those in the know - the average business person has no idea it exists. The way to bring value to such a certification is for Google to promote the certification so that the average user is aware of it as well.

14. Must end with some praise. Many have lobbied for an AdWords newsletter - and the blog has gone a long ways towards bringing more communication to advertisers. The occasional post about some very unique strategies, use of custom reports, etc, would be welcome.