Rischen - 10:52 pm on Oct 1, 2005 (gmt 0)

Hi,

I've been doing little experiments and I still can't figure it definitively. With the new system does the presence of the keyword in your ad help your position? I signed up for AdWords like a year ago, tooled around but didn't bill at the time (something I kick myself every day for) and I thought I had it sized. Now I can't figure if optimization has much of an effect or not especially with the traffic estimator being so... the traffic estimator.

If an ad on 'reconditioned widgets' with a bid of 0.10 and without the keyword anywhere in the ad returns at 8 would an ad with the same bid and the keyword in the title and twice in the body return better for relevant optimization?

Thanks

Rischen