Murdoch - 2:42 pm on Aug 31, 2005 (gmt 0)
Just wanted to let you know that you weren't alone in experiencing this bump in the road. From the day the minimum bid update went into effect (Aug 19 by our count), our impression counts dropped 65%. The blue bar went bye-bye for a good week on nearly every term we bid on. We think it has something to do with the re-evaluation of terms concerning the minimum bid process. Mind you, we've never had to deal with a minimum bid problem since all of our keywords are in a competitive market and at Max CPCs of $4.00 or higher. But I do believe that the re-evaluation of keywords in and of itself effectively reset the metrics by which Quality Score and Ad Relevancy were determined. Since then (after about a week and a half) things have returned to normal. We did manage to expedite our issue with Google, but then again we also spend about $150,000 a month with them so we have more than a foot in the door to work with. I think that the new evaluation of keywords is taking place one industry at a time (ours is travel) in order to really lock down what is relevant and what is not commercially, at a manual review level, so I wish you good luck and maybe it will be over for you soon.