dakman - 8:37 pm on Aug 28, 2005 (gmt 0)

Depending on compeititiveness of keyword... ive had the opposite happen... If there is no one bidding on keywords and Google says the min bid is .10 cents they are often discounting each click to .01-.04 cents for me... The new system requires you to be very creative and it rewards you for the time you invest in making your ads relevant and targeted as possible... The more relevant your keywords are the more money you save... the less relevant well you have to spend a little more but its better than not have your keyword run at all (such as the old system)....