szetela - 11:47 pm on Aug 26, 2005 (gmt 0)

Folks,

The Adgroups of mine that are most badly affected by Adwords' new "Quality" ramking are those in which I'm using dynamic keyword insertion (e.g. {KeyWord:Top Brands}.

The account is for a retailer who sells thousands of brands.

In each of these ad groups, 90-100% of the keywords are now inactive, and the new minimum CPC's are 200%-1000% higher than our previous bid prices.

Given the fact that one of the main Quality factors is the use of the keyword in the ad text, perhaps this means that Adwords does not interpret dynamic insertion as inlcuding the keyword?

Seems like our only recourse is to create thousands of ad groups - one for each brand name.

Surely there are others in the same boat - what are your thoughst/experiences?

Thanks,

David