edd1 - 8:47 pm on Aug 24, 2005 (gmt 0)

Thanks everyone,

I have tried lots of different things but my worry is that the margins just aren't there. Even at 20c per click, is it realistic to convert 1 in 15 of those to a sale? I am hoping to have the conversion tracking tool working soon so will hopefully be able to answer my own question there.

There must be a profit margin at which adwords in theory starts to become effective. For instance if you make 20c profit on a sale then it just won't work and if you make $1 on a sale then probably the same. I have been through the adwords tutorials and read lots and am working hard at it, but in the back of my mind it is feeling like a big gamble which could be an expensive way of proving what I suspected anyway. Maybe not though!