---- Strategies for taking advantage of new AdWords system
BillyS - 12:51 pm on Aug 18, 2005 (gmt 0)
Creating ads that bring awareness to a product, but do not induce clicks would be a skill in itself. How many new products would love to get 1 million impressions, 10,000 clicks (a 0.1% CTR, respectable for totally non targeted keywords) a day?. Even if the minimum KW cost rose to $5/click, that is essentially a $0.05 CPM - try finding that CPM anywhere else on the net.
Just so everyone is following the math...
a 0.1% CTR on 1,000,000 impressions would be 1,000 clicks (not 10,000, which is 1% of 1,000,000).
Following through with the example:
1,000,000 x 0.1% = 1,000 clicks x $5 = $5,000
The CPM would be $5,000 / 1,000,000 x 1,000 = $5.00