Shane21 - 11:41 am on Aug 12, 2005 (gmt 0)

In the long run I don't think it is good for google or good for "us" on adwords..

The more adwords intrudes into the serps rankings the more chance over time the quality of the user experience will go down.

Also having a list of 3 will mean more comparing than before I think..which means less conversion in the long run, not to a massive degree but already I'm seeing a drop of about 10% in CTR ratio's on some of my listings where I'm in second place, so if it had a CTR of 20% it's like 18% for yesterday.

I just think it's a bad move all round, it's not offering the best user experience in my view, it's too intrusive on the page.

If all adwords were ultra highly targeted and relevant then yes maybe but many are just too sloppy and not 100% relevant to the search that the user has conducted so over time I think it will show up as not good move