vincevincevince - 11:28 pm on Jul 22, 2005 (gmt 0)

Christmas widget Off season, low quality keyword with low CTR, higher minimum bid. During season, CTR is higher, keyword is more relevant, lower minimum bid.

How will this work if I've bought the ads in low season, and kept it running until High Season. Is Google going to start harasssing advertisers to up their bids and notify them when they can reduce them again?