jbgilbert - 4:37 pm on Jul 22, 2005 (gmt 0)

This is a tad off topic but related:

Has anybody noticed what happens in AdWords when you do excellent keyword research and attempt to get decent rankings for REALLY DETAILED SPECIFIC keywords these days? ----- it's impossible!

Example: Say you are a little guy and set up a "local targeted campaign" for your "tinytown" area of a few thousand people and go after the keyword
"[small tough yellow widgets]" -- that's exact match folks -- and bid a max click price of say $0.10.

Heck, considering you are targeting only your local area and going after an exact and very specific keyword, you would think 0.10 would be plenty...

WRONG BUFFALO BREATH!

Google is not about to let you get away with that one -- plan on the max bid requirement for your very specific keyword being close whatever it takes to get top positions in a GLOBAL campaign with BIG bids for the non-specific keyword WIDGETS.

That's right... the little guy that targets very specific keywords even in a very small area has to complete with the bid prices for the rest of the world, just to make sure his ad even shows up!

Betcha, the new AdWords change won't do anything to improve this situation --- what does this prove? As said by others earlier in this thread:

Big is in -- Big Guys, Big Budgets, Big Bids

Sorry to be so off subject, but this issue is due to "another change" Google made a while back that virtually nobody took notice of. At least this time they are telling us of the change before it gets us.... lol

I have a great deal of experience (and frustation) with this type of AdWords issue and would be happy to start a new thread if it peaks anybody's interest.