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---- AdWords Changes: Minimum bids, No more 'on hold', etc.


ztalk112 - 12:48 am on Jul 22, 2005 (gmt 0)


eWhisper,

My thanks also for taking the time to post your summary.

1. Regarding item 1 in your first follow-up post, I'm certainly in favor of reforming the much aligned current keyword states . . . however I'm not at all convinced that having Google effectively set dynamic floor prices in thousands of different keyword markets is the way to go.

I'm reminded of what happens when "we know best" big government tries to get involved in picking economic winners.

Google should stick to being a market maker, not artifically influencing the value of bids as it will when it assigns a Quality Score.

You don't see eBay trying to affect the value of auction bids . . . they let the market decide the value of the merchandise.

2. Advertiser adoption of Yahoo Local ahead of Google Local . . . are there any stats on that? How far ahead are they?

3. It will certainly be interesting to see how much the Adwords Discounter dampens the effect of the scenario described by toddb.


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