toddb - 9:28 pm on Jul 21, 2005 (gmt 0)

Does anyone think the average click will cost more. If the non stalled ads are allowed to be displayed at these high bids even though they are not relevent then it will push up all the bids in that chain.

Example is "widgets.com" decides to brand itself by buying every search. They bid .20 to be seen. they could push up the whole market and get very flew clicks do to lack of relevence.