digitalghost - 8:50 pm on May 6, 2003 (gmt 0)

>>I have ordered a book from Amazon.com how to write copy that sells

That's a step in the right direction. Reading a single book won't magically allow you to create fantastic copy but it may help you improve your copy. Every step you take that helps you improve your writing skills is a step well taken.

Ad Words don't allow much room so every word needs to work. Words like "top-notch and "superior" are used so often that they get a ho-hum response.

Stick with the 5 motivators.