hannamyluv - 5:52 pm on May 6, 2003 (gmt 0)

I really have never had a problem with adwords editorial. But if that's your main problem, trust me, OV will not be any better. Their rules are even more strict. They get me banging my head.

My first question would be, how targeted are your keyword phrases? From what have read on this forum, I think the #1 mistake a newbie makes with adwords is trying to tackle a very popular broad term. Yes, it has a alot of traffic, but the traffic is so general and the comp. is so high that you are doomed to failure. It would be like trying to rank #1 for the term "casino" your first time out doing SEO. Granted with adwords, you can spend your way to the top, but you are still better off starting simple. Find a keyword phrase with less traffic and fewer comp. to get your feet wet with. You will find conversion better, too.

Focused would be the next one. You actually are on the right step with seperating out your keywords. I have found (and I believe that most experienced people here would agree) your ads should average around 6 - 10 keyword phrases each. Each ad keyword groups should be based around one main phrase and the other phrases should be variation of that phrase (misspellings, alternative spellings, additional words). The ad should be focused on that main keyword phrase and should be in the copy at least once (twice if you can get it past the editors).