elsewhen - 6:02 pm on Jun 14, 2005 (gmt 0)

for anyone that is giving CPM a try... are the statistics that are reported the same as the CPC campaigns... specifically, i would like to know if CTR and conversion info is reported.

since you can bid lower than .05 per bid on CPM campaigns, is it possible to get a better ROI for a click-thru campaign even though you are paying bye the impression?

i know the system is designed for impressions and branding, but with the lower minimum bid, and the ability to site-target, it seems that it would theoretically be possible to achieve better ROI in certain instances than the CPC model.

any thoughts on this?