httpwebwitch - 1:58 pm on Jun 14, 2005 (gmt 0)

you can use an image that looks like text.

Get rid of the animated click-a-monkey flashy banners and replace them with a screen shot of rendered HTML. Choose the standard dirty blue link with underline, so it looks just like a text ad, as a GIF.

I won't reveal stats but suffice to say it had a positive impact on CTR