Jenstar - 5:20 am on May 6, 2005 (gmt 0)

I was one of the beta testers for this feature (I requested it after I had to turn of content on one of my campaigns because of one problem publisher site, and I am one of the biggest champions of turning on content, for obvious reasons ;)) and this awesome feature works VERY well.

For finding sites to potentially filter, the easiest thing I found was to go through my raw logs, and pull out all the referrals from content sites. Then I went and extracted the publisher page URL from those long Google URLs, and I then went through the process of visiting each and every one ;) And if you want to get right down to it, you can check your ROI conversions for each content site, and filter accordingly.

My biggest surprise? How few sites I actually ended up adding to the filter.