nyet - 8:37 pm on Apr 19, 2005 (gmt 0)

"1st day or 2" depends on traffic. We only get about 150-250 hits per day. It has been weeks and s-l-o-w-l-y the CPC is drifting down to previoius levels.

Our CTR is HIGHER for the new ads but so is the CPC.

So far we are out a few thousands of dollars "extra". our average CPC is .98 post ad change and was .75 before.