AWA SAID :
Was there a notification on this sent to advertisers?
To what extent is it "factored-in"?
Here is my problem. We did not know of this change. We recently (a month and a half ago) changed all the wording of all of ours ads. Under the "old" formula this would not have had an effect on our average CPC unless, over time, the new ads performed less well than the old wording.
But because our new ads don't have a history of CTR then this must be why our CPC went up 20% overnight! We thought we had a bidding war on our hands but it looks like it is the new ranking formula which increased our buy by 20%.
I am certainly glad that AWA mentioned this here some time ago, but we consider emails from Google to be offical announcements.
Why was this fundamental change NOT disclosed to us?
When I called G, i cited these posts and still the rep said AD CTR ws NOT factored in.
I am not trying to pick a fight, just trying to understand. I am also trying NOT to get angry about spending all this money we shouldn't have spent.
If I had been informed about this change I would have been much more cautious in ad rewording.