bloobin - 3:50 am on Mar 10, 2005 (gmt 0)

Find the one company/product that does best for you, and then promote that one soley. Anything that is not a 'winner' in terms of CTR/margin% is then a 'looser' and will pull preformance away from you.

If you want to promote something that doesn't convert as well as something else in your portfolio, make a 2nd account and go play with that there then.. 2 ads.. same keyword.. 2 diff budgets and cost line items.