zeus661 - 7:58 pm on Mar 8, 2005 (gmt 0)

If I have been selling red widgets for Company A and I find another company (Company B) that also sells red widgets would it be beneficial to create another ad (second ad) in that ad group for Company B? If I do have two ads for one keyword and both ads are for different companies will Google rotate those ads? How is it decided which ad shows? Also suppose there is another person selling for Company A is it logical to think that my ad for Company B will display when the other persons ad for Company A shows? Any opinions on all this? Thanks